Scott Williams


Mr. Williams leads Blueline’s executive management team and provides long term vision and strategic direction during a time where the company is experiencing unprecedented growth. A telecommunications industry veteran & visionary leader Scott’s comes to Blueline after twenty years building successful sales & marketing organizations in both the Central Florida area as well as Nationwide. Scott served in a Sr. Sales Leadership role at ITC Deltacom for eight years. After his time at Deltacom Scott was a founding partner in Advanced Business Networking , which he successfully merged with several other Network management companies to create TrueChoice Technology, a sister company of Blueline, where Scott also presently serves as CEO. A lifelong resident of Sanford Florida, Scott proudly serves as a board member and Past Chair of the Sanford Chamber of Commerce.

Michael Heald

Chief Financial Officer

Mr. Heald brings his more than twenty years’ experience as a Certified Public Accountant to his role as CFO of Blueline. Michael is focused on ensuring the entire organization has financial discipline , the flexibility to meet our client’s needs, provides accurate billing & that the company has ready access to capital markets as needed. Michael has served as a volunteer to many prominent organizations in Seminole County Florida , including the Seminole County Regional Chamber of Commerce, Leadership Seminole and the Foundation for Seminole County Public Schools. Michael holds a BA in Liberal Arts from the University of Wisconsin and a BS in Business Administration, Accounting from the University of Central Florida.

Lori Williams

VP of Operations

Mrs. Williams is responsible for Blueline operations with a focus on client provisioning , customer care & NOC operations. Lori’s teams function together to offer Blueline customers a white glove install and onboarding experience, an unparalleled level of Network reliability, as well as 24/7/365 technical support from Blueline’s state-of-the-art Network Operations Center (NOC). Lori has spent the past 12 years in Operations roles first at Blueline’s sister company TrueChoice Technology, where she presently serves as VP of Operations, then here at Blueline.

Robert Buffa

EVP, Sales & Marketing

Mr. Buffa heads up all of BlueLine’s Sales & Marketing efforts and brings over 30 years of Industry experience to the executive team. Prior to joining BlueLine, Mr. Buffa served as VP of Sales & Marketing for Access Point, a nationwide provider of Voice & Data to enterprise clients. Prior to Access Point, Mr. Buffa served as VP of Sales & Partner Development at Broadsmart, one of the nations first providers of UCaaS (Unified Communications as a Service). Earlier in his career , Mr. Buffa spent over a decade at BTI where he rose from Regional Vice President of Florida to VP of all Channel Sales. Mr. Buffa’s roots in the telecommunications industry stretch back to the late 1980’s where he owned and operated TTI, Telso, Paycom & Interloop, a group of Payphone and long distance companies with his family.

Tom Tharrington

Special Advisor

Tom Tharrington has more than 25 years of strategic leadership experience building brands, and marketing to companies throughout the United States. An accomplished salesman, his desire to drive growth, and profits while maintaining quality are validated by his successes. Tom started his career with First Brands Corporation, a Fortune 500 company headquartered in Danbury CT. Recognized for his creative and organizational strengths, he quickly moved up through many areas of the company gaining the professional knowledge, and establishing the institutional foundation required to build a solid business.
As the Co-Founder of North American Telecommunications and Broadsmart, Tom was instrumental in packaging, and selling the company to magicJack (NASDAQ: RILY) in 2016 for an enviable multiple. He wakes up every day asking “how can I help,” and is currently advising several companies.

Tom received his BBA from the University of Oklahoma. Boomer Sooner!



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